Day 146 of 365
May 26
ðŸ§
Psychology Cognitive Dissonance
Cognitive dissonance is the mental discomfort we feel when holding contradictory beliefs or when our actions conflict with our values. To reduce this discomfort, we often change our beliefs rather than our behavior. Understanding this helps explain why people rationalize harmful habits.
💡 Did you know?
The theory was discovered when studying a doomsday cult that refused to disband after their prophecy failed!
Take Knowly with you
Get daily lessons, create your own, and build your personal wisdom library
Download for iOS