Day 254 of 365
September 11
P
Psychology The Psychology of Persuasion
Robert Cialdini identified six principles of persuasion: reciprocity, scarcity, authority, consistency, liking, and consensus. We're influenced more than we realize. Understanding these principles helps both to persuade ethically and resist manipulation.
Did you know?
Waiters who repeat orders back to customers get higher tips - it triggers the 'liking' principle!
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