Day 254 of 365
September 11
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Psychology The Psychology of Persuasion
Robert Cialdini identified six principles of persuasion: reciprocity, scarcity, authority, consistency, liking, and consensus. We're influenced more than we realize. Understanding these principles helps both to persuade ethically and resist manipulation.
💡 Did you know?
Waiters who repeat orders back to customers get higher tips - it triggers the 'liking' principle!
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